Nashville, Tenn. - The Governor’s Highway Safety Office (GHSO) today launched a new highway safety campaign aimed at increasing seat belt usage across the state. The SAFE Campaign (Seat Belts Are for Everyone) is designed to increase seat belt and child passenger safety restraint usage in Tennessee. Law enforcement agencies are encouraged to participate in the campaign by planning and implementing occupant protection initiatives in their communities.
“Nationally, seat belt usage rates have increased steadily over time,” said Kendell Poole, Director of the Governor’s Highway Safety Office. “However, that’s not the case in Tennessee. In 2013, more than half of Tennessee’s traffic fatalities involved unrestrained drivers or passengers. The SAFE Campaign is designed to educate all drivers across the state about the importance of wearing seat belts.”